The European Federation of Financial Services Users (EuroFinUse), of which the Pan-Slovenian Shareholders' Association (VZMD) is also an active member, has announced the campaign »Better Finance Manifesto« in the framework of which it summons all political parties to take their stand on the four basic principles that need to be implemented in the next five years. EuroFinUse announced the campaign before the upcoming European elections. The manifesto will be presented at the international conference in the European Parliament, which will take place on March 28th in Brussels. EuroFinUse kindly invites all to join the »Better Finance Manifesto« endeavours either by directly participating at the conference, or by contributing their opinions and ideas, and by supporting the campaign via websites and Facebook.

EuroFinUse is starting the campaign with a concise and eloquent VIDEO ANNOUNCEMENT which has been prepared by the VZMD.tv and investo.tv teams. Some important points have been emphasized in the announcement, among them the fact that households are the main source of funds for financial investments. Another fact accentuated in the announcement is that trust into the financial system has been in great deal lost. It was lost after the crisis in 2008 that, in many cases, on one hand and in many cases led to »privatising profits« gained by small elite circles, and on the other hand the crisis led to »socializing losses«. It is time for European politicians and regulators to now combine their existing focus on financial stability with a new focus on fairness and on shoring up the real economy by engaging in the protection of savers.   

The four main principles of the »Better Finance Manifesto« campaign are:

FIRSTLY: Ensure households provide adequate long-term savings for the real economy

In EuroFinUse they have been warning that the ongoing destruction of the real value of households' savings has to come to an end. It is necessary to promote the role and involvement of individual shareholders in the long-term financing of the EU economy through enhancing minority shareholders' rights and facilitating the exercise of their voting rights, especially for cross border voting. It is necessary to promote equities as an adequate, simple, cheap, liquid and transparent long term investment tool. Capital markets (equities and bonds) should return to their natural participants – end investors and non-financial issuers. It is important to improve the governance of listed companies and investment intermediaries to avoid situations where executives depart with huge bonuses and non-insider shareholders and taxpayers end up with many more billions of losses.

SECONDLY: It is crucial to improve and harmonise savers' and investors' protection, whatever the product and whoever the distributor.

All EU citizens should be allowed the access to unbiased and cost-efficient financial advice, whilst at the same time ensuring direct access for citizens to capital markets. It is vital to achieve a »level playing field« for pre-contractual information for investment products, regardless of the type of the product, whether it is a simple investment or a more complex financial product.

THIRDLY: Further improvement of the European financial supervision and enforcement

FOURTHLY: Stop tax discrimination against European savers.

Individual investors and other real economy financial users have to be exempt from all FTTs (financial transaction taxes). It is necessary to put an end to the double taxation of cross-border dividends. Taxation above 100% of real income from savings has to be forbidden.